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Since signing to Sony Records close to two years ago following debut hit singles like What! and Lit, which each garnered close to a million views on their respective HotNewHipHop collaborative music videos, West Palm Beach native Grownboitrap has been fairly quiet.
As he and his team have strategically built his commercial image, social media presence, and allowed him to establish his brand on his own terms fans were left in the dark on when we’d get a debut project and new music of any sort.
Outside of his annual trip to Miami’s Rolling Loud and some of his own shows all over the state, as well as a No Jumper interview with the polarizing Adam22, Trap has spent most of his time in the studio improving his quality, adding versatility to his sound, and doing what he does maybe best of all. Networking and creating connections with other major industry artists.
Finally in late 2019 and early 2020, Grownboitrap fans have been blessed with back to back singles No Standards and Rock Out(featuring Lil Toe) being released by the talented South Florida native.Showcasing his classic, energetic Broward county sound we’ve grown accustomed to along with improved lyrics and new flows both of these songs bring the heavy-hitting bass and almost ‘drill-esque’ style to his discography.
Rock Out especially did impressive numbers for the eclectic personality and even received a brief assist from the popular social media platform helping the majority of artists these days in TikTok. With Trap and Lil Toe both feeding off of each other’s energies in their own distinct styles, the track showed some serious promise.
With No Standards touching nearly 160K streams onSpotify and Rock Out doing another 67K, the Blockboyz member had carved out a strong start to the new year pre-COVID19.
Even despite the pandemic potentially pushing back the release of a project already, or at least more new music, Trap blessed his fanbase again with what can certainly be many’s own summer bop and his best music of the year in his latest single What’s Up featuring the uber-talented Orlando native and Trap’s good friend Danny Towers.
Dropping a video in conjunction with the release of the song, the visuals which are animated and directed by JayWilson Media, are set in a dilapidated trap house, where both Towers and Trap boast of the undeniable street code [via Sony Records].
As Grownboitrap continues to show his own unique style not just in his music, but his visuals too, and the promise of more music to come there’s no telling just how high he can climb in the second half of this year.
Make sure to keep up to date with Trap’s latest releases on all social media platforms @grownboitrap or with us here at @engmtcent.